Proper Planning Prevents Poor Performance With that being said, here are five tips to avoid website crashes despite high traffic. That's why it's worth having your website tested and ready to go in the event of a significantly increased number of users. There's nothing worse than a website not working at the precise moment you need it to. Imagine the frustration of a campaign manager who crafts the perfect online campaign to get visitors to your site, only to see it cave under pressure. They can come from your marketing team doing its job too well. When a user is on a site, one wrong impression is enough to turn them off that website forever.Īll crashes are annoying, but crashes due to high traffic are perhaps the most frustrating. This is what it's like for shoppers when an e-commerce site fails.īeyond e-commerce, it's terrible for your image. Imagine a physical shopfront having its front doors randomly open and close, the lights switch on and off, and products appear and disappear at random. Website crashes are a catastrophe for e-commerce stores. If you don't take steps to address website or app performance during traffic peaks, it can cause those assets to slow down and ultimately crash. However, it can be too much of a good thing. More traffic equals more customers and, therefore, sales. Increasing online traffic is the goal of any website managers, developers, or e-commerce website builders.
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